All in the Family
Nonprofits can help grow the next generation of donors by bonding with families today.
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Benefits of donating should include sites or portals for families that feature pre-screened, age-appropriate information, tips and tricks for family activities, or suggestions for how to plan a trip to visit your organization or work site. The Baltimore Aquarium does this exceedingly well by offering families tips on which days to visit, which entrances to use, and what exhibits to see when. If you’ve ever chased four 10-year-old boys around the shark tank, you know how valuable this type of guidance can be.
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Kristin Mccurry
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