Let Your Rock Stars Sing Your Praises on Social Media

Engaging your rock stars
How do you activate your rock stars? Start by messaging them personally. Ask them what their personal ties to your organization and its mission are. Most rock stars have a personal reason or stake in what you do; find out what that is, and you will be able to know how each rock star can best advocate on behalf of your organization. Once you establish that connection, ask them to be ambassadors of sorts for your cause by doing the following: