Nonprofits can tap the power of their rock stars — biggest fans and most active advocates

By Christina Johns

Post updates on their Facebook profiles about what great work your organization is doing and why others should support you.
Tweet links to your cause with endorsements of the good work that is being done.
Post links to news articles or press releases relevant to your cause to their fan or Twitter pages.
If they are bloggers, ask them to write about your organization and why they endorse it, and at the same time encourage their readers to do the same by linking that page to your official Web site or your organizational blog.
If they use Facebook, write notes about why your organization is important to them and tag all their friends in the note so they are sure to read it.

In the social-media world, I look at my rock stars very similarly to how most organizations look at major donors (though they might not have given a dime). I get to know them, make sure they know how much they are appreciated, and give them the tools they need to go out and evangelize the cause they care so much about.