Let Your Rock Stars Sing Your Praises on Social Media

For example, let’s say you need a recommendation for a restaurant. If you go to Google or Yahoo and type in "great places to go to dinner in Chicago," sure you’ll get a list; but if you go to Facebook, MySpace or Twitter and say, "Need a recommendation for dinner with friend from out of town tonight, nothing too pricy and a nice atmosphere; good jukebox selection a plus," you’ll get recommendations from people who most likely have been to the places they recommend or know someone who has. And the best part is the people recommending these places are people you trust — almost like an interactive Google personalized just for you, by people who like you (or at least they claim to on Facebook).