Let Your Rock Stars Sing Your Praises on Social Media

Word of mouth via status/Twitter updates is changing how people choose where they go and what they buy while offering a plethora of new information, opinions and endorsements influencing individuals and communities on a daily basis.

As it relates to nonprofits
So how can nonprofits use this info to help grow their communities online? Easy. All you need to do is find your rock stars. By rock stars, I mean the people in your Facebook causes and fan pages or Twitter followers who go above and beyond the norm. These are the supporters that retweet almost every post, the Causes member who has recruited 50+ people into your cause, or people who comment frequently on the links posted to your fan page.