Let Your Rock Stars Sing Your Praises on Social Media

These are your organizational rock stars, and these are the people you want to talk to, get to know and engage. The power of an endorsement or recommendation from someone who believes as fiercely and wholeheartedly as the rock stars I've been fortunate enough to know is invaluable. Using social media, they create brand recognition, awareness and credability for an organization and then first-hand carry that message to their individual online communities.