Mutual Trust Is a Must

In a nonprofit/fundraising agency relationship, one can’t expect trust if the other party isn’t providing it. To put it simply, the program’s output is only as good as its input.

A partnership based on mutual trust must exist between the organization and its agency to produce sound fundraising strategies and great results. For starters, nonprofits need to share past results and donor files with their agency partners and commit to ongoing program analysis and file audits; they must not expect an agency to deliver smart strategies and satisfactory results without them.