Mutual Trust Is a Must

Likewise, an agency shouldn’t inflate its projections in order to win a new account. Unfortunately there are agencies that take advantage of nonprofits that set unrealistic goals by saying, “Yes, we can do it,” even though they know the results aren’t attainable. Again, to cite the ADRFCO rules, “A member of the Association will not exaggerate its performance record or lead a prospective client to a false conclusion that a given result is guaranteed.”