Mutual Trust Is a Must

The nonprofit community strives to make the world a better place through its many missions and programs. In turn, development teams, agencies and
other fundraising suppliers can make the world of fundraising a better place by conducting themselves in an honest and forthright manner — and trusting each other to do the same.

Lynn S. Edmonds is president of direct marketing firm L.W. Robbins Associates. Contact: ledmonds@lwra.com.