Makin’ It on MySpace
Nonprofits have a lot to learn — and teach — about social networks and online fundraising.
In 2001, I launched a small, Web-based nonprofit organization called eActivist.org. Like most other small nonprofits, we were strapped for cash. At the time, “Donate Now” buttons were the latest and greatest in nonprofit fundraising, and I had the highest of hopes and expectations for this new and cutting-edge technology.
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- Heather Mansfield
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