Makin’ It on MySpace
Nonprofits have a lot to learn — and teach — about social networks and online fundraising.
A good example of a nonprofit using MySpace is Grassroots International — a small, Boston-based nonprofit and early adopter of MySpace. Today, 25 percent of its Web site traffic and 10 percent of its new e-newsletter subscribers come from MySpace, and it has one of the most recognizable, respected nonprofit brands on the site. In fact, it was a finalist for a MySpace Impact Award .
- People:
- Heather Mansfield
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