Makin’ It on MySpace
Nonprofits have a lot to learn — and teach — about social networks and online fundraising.
Interestingly, Grassroots International has volunteers that run its MySpace page and to this day has only spent about $500 on its MySpace marketing efforts. The organization has only raised a little more than $1,000 directly on MySpace, but that doesn’t include the thousands of potential future donors who have visited the Web site and subscribed to the e-newsletter through MySpace.
- People:
- Heather Mansfield
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