Makin’ It on MySpace

Feeling lost?
The reality is that most nonprofits are completely lost in Web 2.0. They lack resources, time, staff and technical know-how. Another reality? You won’t get results from using social-networking Web sites if you’re not putting time or resources into it (10 hours a week minimum). Also, it has to be said — because I come across it over and over — that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are passionate about these sites. They know how to work them, and it’s important that you empower them and give them the resources they need.