Makin’ It on MySpace

So, what next? How do you learn how to use these sites? Which ones should your nonprofit focus on? Here’s my advice:

1. Start a profile for your organization on MySpace, get a Facebook Fan Page and set up a YouTube Channel. MySpace is the third most visited Web site in the U.S., YouTube is the fourth, and Facebook is the fifth. Go where the masses congregate online. If you don’t have a working knowledge of how to set up your organization on these sites, find a volunteer or intern who does. If you have the funds, hire a professional. Just keep in mind that it’s not as difficult as you might think.