Makin’ It on MySpace

Second, we had to educate our donors about how online donations were processed, and not only assure them that their privacy was protected, but also explain how it was being protected.

Today, when questioned about social networking and its online fundraising potential, I immediately think of “Donate Now” buttons. The fact still remains: Simply putting a fundraising widget on your MySpace profile or Facebook page is not going to result in large amounts of online donations. We need to learn new ways of asking donors to give on MySpace, Facebook, YouTube, Change.org, etc. The ask is done via blog posts, comments, bulletins and updates.