Makin’ It on MySpace

Also, for this new technology to produce results in terms of online giving, it’s crucial that we educate our donors that giving on social networks through widgets and apps is safe — and, of course, we have to ensure that it is.

It’s important to recognize as well that it has taken almost 10 years for online giving to account for even a very small percentage of all donations made by Americans annually. Successful fundraising using social-networking Web sites isn’t going to happen quickly. It’s going to take time, but I don’t believe it’s going to take as long as it has taken for Web 1.0 online fundraising to evolve.