Makin’ It on MySpace

So, what’s different?
Social-networking fundraising (aka Web 2.0 fundraising) differs from “Donate Now” fundraising in one very significant way: The masses on social-networking Web sites — aka your thousands of “friends” — are empowered to fundraise on behalf of your organization in ways we’ve never seen before. Through fundraising pages, widgets, and MySpace and Facebook apps, the masses now have the tools and power to raise money on behalf of the causes they care about and the nonprofits that are working for those causes. Imagine the possibility of 1,000 supporters out there on the Web, fundraising on behalf of your organization.