Makin’ It on MySpace

It’s also important to realize that social-networking donors are a new breed. They use the Web and e-mail differently. They prefer a “Thank You” comment on their MySpace profiles instead of a letter sent via snail mail. They create fundraising widgets at Change.org and add apps to their profiles. They recruit their friends on Facebook to give to the causes they care about. They create and upload videos to YouTube and embed them on their fundraising pages to make their asks more personal and entertaining. The reality is that if your nonprofit doesn’t have a presence on these sites, you’re not on their radars.