Makin’ It on MySpace

Over the last few years, there has been much experimentation on how to use MySpace effectively. Through trial and error, we are just now solidifying some best and worst practices, and getting some positive results. As far as fundraising directly on the sites themselves, the amount of dollars raised is very small. I do believe that successful online fundraising via social networks is rapidly approaching, but today the real value of a nonprofit having a presence on social-networking sites is in building a powerful online brand around your organization’s logo/avatar and mission, new Web site traffic, and e-newsletter subscribers.