PURLs: A Fresh Tactic for Hard-Pressed Nonprofits

PURLs bring unexpected benefits
Barbour Publishing, a prominent Christian book publisher, tried PURLs to generate interest in a new Mystery Book of the Month Club membership. Beyond good response, PURLs brought unexpected benefits. Barbour’s Karen Miller says, “We have been pleasantly surprised at the number of sign-ups we received through the PURLs. The cost was minimal, and the PURL brought up each customer’s information automatically. PURLs also saved postage, since customers don’t have to send anything back to us via USPS.”