Nonprofits Still Successful with Direct Mail Despite Economy
With the right message, mailing list and cost savings measures in place, nonprofits can be successful with direct mail fundraising even in a tough economy.
Wichita Falls, TX, March 23, 2009 — With the tightening of budgets, some large charities are scaling back on direct mail efforts, especially large scale donor acquisition mailings. However, the authors of a new book contend that it's important to keep direct mail as a fundraising strategy - just refine it so that it's more effective.
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