Nonprofits Still Successful with Direct Mail Despite Economy
With the right message, mailing list and cost savings measures in place, nonprofits can be successful with direct mail fundraising even in a tough economy.
The book also emphasizes that sending mailings to new prospects is also still a worthwhile tactic. Importance is placed on refining the mailing list to the best prospects and being strategic about the way the letter is written. Timing the mailing for the best time of year and following up are also emphasized.
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