Nonprofits Still Successful with Direct Mail Despite Economy
With the right message, mailing list and cost savings measures in place, nonprofits can be successful with direct mail fundraising even in a tough economy.
In order to help groups to get the “biggest bang for the buck” the authors provide tips for cost savings and pitfalls to avoid.
“Using direct mail as a fundraising tactic has always been fun and easy for me,” said Rees. “I love watching the results of a good appeal come in and I’m thrilled to be able to share what I know with others."
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