Nonprofits Take An Integrated Approach

Nonprofits also are gaining visibility and building awareness by utilizing numerous media channels that leverage fundraising efforts with proven success in the past. They are taking advantage of a multi-channel approach and reaching out to their donors by incorporating print ads, e-mail campaigns, online efforts, events, television, radio and direct mail into their campaigns. Employing a wide array of communication vehicles enables them to reach out to their donors in different ways throughout each stage of the donor life cycle and go far beyond the standard “ask.” This approach to donor management fosters donor cultivation and growth -- from acquisition and retention to renewal and upgrade, resulting in committed, life-long supporters.