Nonprofits Take An Integrated Approach

Sending regular and frequent e-newsletters is a great tool to keep donors updated, and personalized e-mail campaigns are extremely useful for thanking donors for recent contributions as well as strengthening appeals.

While these online efforts are very effective for reaching the younger audience, traditional direct mail fundraising is still important for targeting the older pool of donors who generally are less accustomed to the Internet -- another example of why multi-channel fundraising makes for a more well rounded development program.