Nonprofits Take An Integrated Approach

The cost savings of online communications compared with print and direct mail is another enticing benefit that is encouraging nonprofits to take advantage of this medium. Electronic correspondence provides highly targeted communications for pennies per contact and can be easily modified. For instance, nonprofits have the ability to contact and attempt to renew lapsed donors via email, which is much more affordable compared with the high costs associated with direct mail, thus enabling them to go deeper into their donor files, files that might have not been pursued in the past.