Nonprofits Tighten the Belt on Premiums

There were few new premium players in our most recent batch of mail, this past May. Not coincidentally, the types of premiums offered tended to be less diverse as well, as nearly a quarter were tote bags and almost 20 percent were books.

The only surprise came from freemium offerings, the percentage points of which hovered in the 20s for nonprofit mail in April for each of the past three years; however, in April 2007, the figure jumped to 54.7 percent, perhaps trying to make up for fewer premium offers?