Nonprofits Tighten the Belt on Premiums

For some prospects, of course, a mere calendar or tote bag is enough to encourage donations. Such is the case with the Cystic Fibrosis Foundation, which offers a calendar premium for a gift of at least $10 — a popular tactic used by the nonprofit since 1998. The public TV channel Thirteen WNET New York has been handing out tote bags to donors for years, but now, next to the tote bag checkbox is another checkbox for those who would rather their “entire contribution [go towards] programming.” Earthjustice follows the same tact, providing an adjacent checkbox for donors who want “100%” of their gift to go “toward the work of Earthjustice.”