Nonprofits Tighten the Belt on Premiums

Lastly, after a steady stream of tote bags for years, the National Parks Conservation Association began tinkering with its premiums, offering such items as stuffed animals and fleece blankets. Its current mailing went with a bucket hat for a gift of $15 or more.

This article originally appeared in the September issue of Inside Direct Mail. www.insidedirectmail.com