Nonprofits Turn to Blackbaud NetCommunity Grow to Launch Interactive Websites Backed by Industry-Leading Support and Strategy Services
Charleston, S.C., June 11, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), announced today that an increasing number of nonprofits are selecting its new website management offering, Blackbaud NetCommunity Grow™. A Software-as-a-Service (SaaS) solution, Blackbaud NetCommunity Grow was developed to make it easier for nonprofits to quickly build interactive websites that are integrated with their constituent relationship management (CRM) solutions and backed by strategy services to help them be successful. Additionally, as a fully-hosted solution available on a subscription basis, Blackbaud NetCommunity Grow is ideal for nonprofits that need flexible payment and deployment options.
“We developed Blackbaud NetCommunity Grow as an affordable, prescriptive solution to help nonprofits that may not have the resources or expertise to build a highly-interactive website,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “When nonprofits choose this solution, they are getting more than technology, they’re getting award-winning support and strategy services based on best practices for nonprofits, and campaign planning to help them acquire, cultivate and retain online donors.”
According to a recent study by Target Analytics, the online giving channel must be an integrated part of an entire marketing program because although offline donors do not generally migrate to online giving, online donors do migrate to offline channels in large numbers. In addition, online donors tend to downgrade when they move offline, further evidence that online donors are not cultivated to their full potential.
Genesis Women's Shelter recently went live with its new website at www.genesisshelter.org to educate the community about domestic violence and provide resources for receiving and providing assistance.
“It took us just over a month to design, build, and launch our site on Blackbaud NetCommunity Grow,” said Lara Gaither, the Dallas-based Shelter’s Outreach Director. “We now have a fully-interactive website where visitors can become online members, easily make donations, volunteer and learn about news and events based on their individual interests.
“The response has been phenomenal— we have seen an increase in donations and website traffic, and have seen people connecting with Genesis in new ways. Blackbaud has been a very responsive partner and has provided insight and support to help us better communicate our mission of alleviating family violence through volunteerism, education and community awareness.”
Additional nonprofits that recently selected Blackbaud NetCommunity Grow include: Connecticut Children's Medical Center, First Place for Youth, Sound Mental Health, and SPCA Tampa Bay.
Blackbaud NetCommunity Grow is a complete Internet marketing solution that helps nonprofits quickly achieve their fundraising and communication goals. It includes an easy-to-update content management system, professional design, sample campaigns, strategic consulting, community sharing, and individual support.
Within weeks, Blackbaud NetCommunity Grow helps nonprofits:
· Reach new donors online
· Inspire more support with a user-friendly and professional site
· Build and benefit from strategic multi-channel campaigns
· Design and launch email campaigns and newsletters and grow their list of email subscribers
· Use interactive features to learn more about the causes that inspire their website visitors
· Learn from valuable website metrics and reporting
And, Blackbaud NetCommunity Grow is fully integrated with The Raiser’s Edge, greatly reducing the amount of time and money staff must spend on administrative tasks while allowing supporters to have a customized, targeted online experience with their organization.
Backed by award-winning services and support teams, Blackbaud’s comprehensive set of Internet solutions, featuring Blackbaud® NetCommunity™ and Blackbaud Sphere™, is designed to meet the evolving needs of nonprofits. With Blackbaud, nonprofits have a choice in implementation models with Software-as-a-Service (SaaS) solutions, Blackbaud OnDemand hosting services, or self-hosting options. More than 400 employees are focused on strategy, design, development, and training services in support of Blackbaud’s Internet solutions and the 4000 nonprofits using them. For more information on Blackbaud Internet Solutions, including the new Blackbaud NetCommunity Grow, visit www.blackbaud.com/internetsolutions.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School,Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College,Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit www.blackbaud.com.
