Nonprofits Using Mobile Sign-up Ads to Benefit and Mobilize Local Communities

Today, more than 75 percent of DoGoodBuyUs' e-mail database is comprised of people who have signed up to hear from them via the AdLeads platform via their mobile devices. Since the organization began its AdLeads campaign, more than 20 percent of the company's subscriber base visits the site more than twice a week. In addition, the average sale per newsletter has gone up by 33 percent since the start of the campaign.