Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey

While online donations are growing, organizations are still trying to unite their social media strategies effectively with their fundraising campaigns.

“The most successful nonprofits are capitalizing on social media, not by simply tweeting a link to their donation form, but by using it as part of an integrated campaign,” said Endsley. “Multiple touches with constituents are what result in donations. Social media is helping nonprofits engage in more ‘touches’ with more donors and, ultimately, raise more funds.”