Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey

Other findings from Sage’s social media survey for nonprofit organizations include:

* 88% of survey respondents are using some form of social media; more than half of them have been using social media for less than a year
* 45% of survey respondents that haven’t adopted social media are unsure of the relevance and advantages to their organization; other respondents cited lack of time and resources and lack of understanding and expertise as reasons for not participating in social media
* The most popular type of social media used is general social networking sites like Facebook and MySpace, followed by blogging and microblogging; and YouTube is also widely used
* 70% recognize social media as either very or somewhat important to their organization, while only 9% are very satisfied
* 20% of respondents spend more than five hours per week using social media