Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey

Sage’s social media survey, sent via e-mail to The Chronicle of Philanthropy newspaper subscribers with development titles from organizations with annual operating budgets (AOBs) of more than $500K, received a 17 percent response rate. Topics addressed in the survey included types of social media; specific social media tools; types of social media activities; social media goals and success; reasons for not participating in social media; and acceptance of online donations.