North Texas Food Bank'scampaign brought all constituents together.

Take It Away …

Colleen Brinkmann’s top four takeaways for nonprofits that want to learn from the North Texas Food Bank’s Close the Gap campaign:

1) Develop a fearless, smart and talented team.

2) Have a clear fundraising plan tied to clear roles for all team members.

3) Pull operational duties away from fundraisers so they can concentrate on raising funds, getting the money. NTFB has eight or nine people who deal exclusively with fundraising and another nine who focus on marketing and communications. Other employees deal with media and online issues, and five people do operations.

4) Every nonprofit, no matter how large or small, has a brand that needs to be built. How do you make your nonprofit the most dynamic place for people to come and find meaning in their lives? If you don’t build it, no one will come.

Over the years, Colleen Brinkmann has seen hardworking people struggle with the decision to pay bills or buy food, and schoolchildren so hungry they ate pencil erasers or sneaked home strands of spaghetti from the school cafeteria. Happily, Brinkmann also saw, and played a large role in creating, a hugely successful anti-hunger campaign that dramatically increased the number of meals available to hungry North Texans.

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