Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
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For Brinkmann, the study was a reminder of the importance of the goals NTFB had set for itself in the Close the Gap campaign, which was helped by two key initiatives — increased food distribution and expansion of the government's Supplemental Nutrition Assistance Program (SNAP).
Close the Gap was all the more impressive because it grew even as the economic downturn continued. Perhaps this factor was considered when the campaign was honored as "Fundraising Program of the Year" at the Feeding America 2012 Network Summit.
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