Closing the Gap(s)

"It costs less for us to provide meals through SNAP than by moving it through our buildings," Pruitt explains.

The success of Close the Gap also had much to do with the eight months of planning that NTFB put into the three-year campaign. "We thought of it as a donor investment," Pruitt says. "People are more likely to invest in something if they think it's been planned well. People knew what our campaign was about. It resonated with the community, and we had an unprecedented response."