Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
"I like to say I'm in the friend-raising business as well as the fundraising business," she says. "I like to create friends for the food bank. In order to do this, I have to tell the story of what we do in a compelling way. Then people will step up to help."
But it's never easy. Any endeavor that depends on altruism poses special challenges and requires special talents.
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