Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
"We have to maintain a constant drumbeat in order to build the brand," she says. "We're competing with an individual's desire to go play golf or something. We have to communicate to volunteers that the mission of our campaign is worth driving across town to our warehouses. We're not selling a product; we're selling an experience that will make them feel [good]."
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