Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
Consistent messaging
In practice, building awareness of the NTFB brand carries with it the responsibility of making sure its many thousands of volunteers are well-treated. Throughout Close the Gap, NTFB worked hard to maintain an authentic, consistent message to volunteers who sorted food and ultimately helped provide about 92,000 meals per day to the hungry.
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