Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
"For example, we might approach a prominent rabbi in a Jewish community for help," she adds. "We began to hear about kids who were turning their bar mitzvahs into fundraisers. A kid might ask those invited to his bar mitzvah to donate money for the hungry rather than give him a gift. He might tell them to put the money in a jar and give it to NTFB."
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