Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
"There were unprecedented numbers of people looking for help who hadn't previously been part of our calculations," Pruitt says. "We realized that we weren't only dealing with people whose incomes place them below the poverty line. We were also dealing with large numbers of people who were food-insecure but were not officially living below the poverty line."
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