Closing the Gap(s)
North Texas Food Bank's award-winning campaign not only brought residents closer to their nutritional needs, but it also encouraged more symbiotic relationships among staff, volunteers and donors.
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Close the Gap was a reminder to NTFB that hunger's footprint in North Texas is larger than it once was, and that "closing the gap" is a tricky business when economic instability begins to affect large groups of people who aren't used to worrying about where their next paychecks are coming from.
ReThink Hunger was set to meet increased needs of those who are worrying and deal with the cost of providing fresh produce and other nutritious items that aren't as readily donated as, say, canned goods. The new campaign is also about developing more efficient programs and operations, and more effective collaboration with the community.
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