Nostalgia as a Fundraising Tool
US project will measure how the tendency to give is affected by treasured memories
March 3, 2009, Third Sector — It might be teddy boys, old episodes of the children's programme Andy Pandy or the original Star Wars movies that make you feel nostalgic.
Memories that tug on the heart-strings are now the subject of research into how UK charities can use nostalgia to get donors to open their chequebooks.
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