Nostalgia as a Fundraising Tool
US project will measure how the tendency to give is affected by treasured memories
"We think nostalgia might get through to people when other things don't."
Using nostalgic images had produced good results for many US organisations, including the Public Broadcasting Service, a not-for-profit broadcaster, which used a familiar Sesame Street character to encourage viewers to tune in to the channel, he said.
Related Content
Comments
