Easier Said Than Done: 25 Tips for Better Fundraising Copy
Not every one is easy to do, but all of them can improve your fundraising results.
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Jeff Brooks
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1. Write the call to action before you do anything else. It's very un-Zen to say it, but fundraising is more about the destination than the journey. You're going to arrive a lot more successfully when you know exactly where you're going.
2. Think of 25 reasons why a donor should give to you. Then, get rid of all the reasons that are about you and not the donor.
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