Easier Said Than Done: 25 Tips for Better Fundraising Copy
Not every one is easy to do, but all of them can improve your fundraising results.
15. Replace at least one paragraph that's about you. Instead, make it one that is about your reader.
16. Limit paragraphs to seven lines. Long paragraphs are forbidden territory. Anything more than seven lines is long. Most paragraphs should be one to four lines.
17. Break up long sentences. Long sentences are the main cause of thick, unreadable prose. Any sentence more than 20 words is probably too long. Keep ?sentences closer to 10 words. Or less. Really.
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