Easier Said Than Done: 25 Tips for Better Fundraising Copy

24. Use 13-point type for body copy. Hey, your donors wear bifocals. Almost every one of them. Would you rather be part of their daily struggle to read small type or a strain-free oasis in their day? Which choice do you think will make them more likely to respond?

25. Bypass most of your reviewers. Committees kill fundraising, systematically draining life and power from anything they touch, while bulking up the ?message with irrelevancies and worse. That's just ?the way committees are. Work without committees, and you'll see improvements — to your copy and ?your revenue.