#NPPTrendingNow Ep 109: Creative Marketing Tips for Nonprofits

Hello from Costa Rica — and a very Happy Friday to you! Welcome to this week’s episode of #NPPTrendingNow. Usually, you’re seeing me through a video, but because I’m on vacation, I’m bringing you the top three stories through this written article.

1. DonorBox: KPIs for Measuring Nonprofit Success

The first trending article this week comes from DonorBox, and it shares nine essential nonprofit KPIs for measuring success. While KPIs are a great tool for making data-driven decisions, the big question is: Is your organization selecting the right KPIs to measure?

Take a look at these KPIs from DonorBox, and decide which of these are right for your nonprofit:

1. Donor conversion rate
2. Donor retention rate
3. Donation growth year after year
4. Donor attrition rate
5. Recurring gift percentage
6. Fundraising ROI
7. Revenue reliability
8. Average gift size
9. Percentage of gifts made online

2. Kristy Fontelera: 5 Creative Marketing Tips for Nonprofits

Today, marketing is more important than ever for nonprofits. Effective marketing allows nonprofits to grow their brand, attract new donors and retain donors for the long-term. In this next trending article, Kristy Fonterela of Funds2Orgs shares five brilliant nonprofit marketing tips that your team might have overlooked.

Here are her tips:

1. Think about your prospects.
2. Optimize your content.
3. Ensure your organization has clean data.
4. Use content marketing to promote your cause.
5. Create partnerships.

3. Mike Burns: Governance Is Not Intuitive

And the last trending article appeared in the September/October issue of NonProfit PRO. Mike Burns, author of NonProfit PRO’s “Leading the Board” print column, writes that nonprofit governance is not intuitive.

In his column, he explains how nonprofits can educate their board on governance and introduces the idea of a mentor program.

Peer to Peer Advanced is happening next month, Nov. 4 & 5, in the heart of Philadelphia. At this special conference, you can learn about advanced and innovative peer-to-peer tactics to boost current or future peer-to-peer programs.

If you want to join me and our all-star line-up of speakers, visit p2p.nonprofitpro.com to learn more. And if you’re still with me here… I’m offering a special discount code. Enter “NHUVIPFRIEND” for $150 off your two-day registration pass.

Visit nonprofitpro.com to read these trending articles and find other helpful resources to help your nonprofit thrive. And if you haven’t already, don’t forget to follow us on Twitter and like us on Facebook.

Thank you so much for reading along! I’ll see you next week for the next episode of #NPPTrendingNow. Have a great weekend!