#NPPTrendingNow Ep 159: Is Your Major Gift Program Transactional? 

Happy Friday, everyone! Welcome to this week’s episode of #NPPTrendingNow. Usually, you’re seeing me through a video, but because I’m on vacation, I’m bringing you the top three stories through this written article.

1. Chris Yuhasz: A Vital Asset Many Nonprofits Neglect

The first trending article this week comes from Chris Yuhasz, and he strongly advises nonprofits to not neglect their database. Throughout the article, he shares the difference between your mailing list and your database, why nonprofits have a hard time maintaining their database, what is at stake without a well-maintained database, tips to building a strong, reliable database, and more!

2. Fundraising Connection: The Difference Between Cultural Competence and Diversity

In the September/October print issue of NonProfit PRO, frequent contributor and VP of The Woodruff Arts Center Tarsha Whitaker Calloway explains the difference between cultural competence and diversity. She also addresses cultural incapacity, cultural blindness and gaps in multicultural representation.

3. Connections: Is Your Major Gift Program Transactional?

Richard Perry, co-author of the Connections blog, talks about how to eliminate transactional language in major gifts. In particular, he focuses on two phrases throughout his article: prospect and annual fund.

Visit nonprofitpro.com to read these trending articles and find other helpful resources to help your nonprofit thrive. And if you haven’t already, don’t forget to follow us on Twitter and like us on Facebook.

Thank you so much for reading along! I’ll see you next week for the next episode of #NPPTrendingNow. Have a great weekend!